About Reveille Strategy

We help build new forms of power for workers and communities.

Founded in 2015, Reveille Strategy works with unions and membership-based organisations to win change and build capacity. Our work spans strategy, public policy, governance, organisational reviews, leadership development, messaging, technology, campaigning and organising.

We partner with organisations committed to helping their members make transformative change—from some of Australia’s largest unions to leading community groups in the climate, refugee and social justice sectors.

Our team brings over seven decades of experience in the union movement—as organisers, educators, campaigners, strategists and leaders across local, national and peak bodies.

Our name is a nod to Reveille for Radicals by pioneering community organiser Saul Alinsky—a reminder of the power of everyday people to drive lasting change.